As Year 2020 grinds to a close, we can agree that we everyone has shared in the difficulty of a manic year. The pandemic disrupted all aspects of life and normalcy, and people are grieving loss and pain at many levels. The active symbol of that grief is the face masks we’re wearing to keep the pandemic from getting even worse than it already is.

Some people resist wearing face masks, claiming it is an impingement on their freedom. The reality is that wearing masks in public is an act of respect for the health of others and for ourselves.

The irony is that so many people seem determined to deny that reality.

Spreading disease––knowingly or unknowingly––is the least acceptable option in a civilized society. Wearing a mask is not a restriction of freedom, it promotes it. If more (even all) people wear masks in public we’ll all have greater freedom as long as this pandemic lasts.

All societies depend on etiquette to protect lives and get along in a civilized manner. The basic rule of driving on the Right side of the road in the United States is an excellent example of people agreeing that social order depends on predictable behavior to govern safety and protect lives. In other parts of the world, people drive on the Left side of the road.

Being required to drive on the Right or Left side of the road isn’t an impingement upon freedom. It is a guide designed to provide greater freedom for all. The same holds true with wearing masks during a pandemic. These are not political demands. They are practical measures designed to keep people safe.

The threat of getting sick and dying during this pandemic is real. More than 330,000 Americans have died from infection. The numbers continue to climb, and America’s infection and death rates are devastatingly real, as bad as anywhere on earth. But why?

It’s simple, and symbolic: some people still find the request to wear a mask in public a great affront.

A recent Huffpost story shared the heartbreaking tale of a man battling Covid-19 in the hospital. Days before he was intubated, he wrote his wife a series of messages, including this loving recognition of his mortality:

“If I don’t make it I want you to know that I lived a happy…life with you and would never have traded it for all the riches in the world.”

He also gave his wife a blessing to live a happy life and find love again if he passed away. That is the right kind of pride: Gratitude and selflessness are the two greatest signs of character in this world.

Yet some people don’t get that. Some people thumb their noses at the idea they have to listen to anybody when it comes to wearing masks. They appear determined to hold out due to some selfish sense of tribal pride. “Don’t tread on me?”

The irony in that the same people determined to avoid wearing masks seems so eager to obey the cynical directives uttered by politicians, business moguls and religious public figures eager to exploit the masses for political, financial and personal purposes.

That’s because the wrong kind of pride vanquishes conscience and steers people away from the truth in favor of arrogant, selfish motives.

Bathed in the light of vainglorious cause, the people that claim to hate wearing masks seeks out alternate views of reality to replace those they hope to avoid. There is a massive psychological game being played in American culture in which people that respect others enough to protect them from disease by wearing masks in public are being portrayed as ignorant and sheeplike. That is gaslighting.

The wrong kind of pride encourages people to embrace resentment, greed, and fear over genuine conscience and consideration.

Even religious channels are being used to communicate this alternate view of reality. This brand of corruption is toxic and painful to witness. It encourages people to care only about themselves, or their tribe. That is the exact opposite message of the world’s major religions, all of whom seem to embrace some form of the Golden Rule: Treat others as you would have others treat you.

While most of us mask up and recognize that this pandemic can end if people use common sense and gain enough perspective to know that the suffering will someday end, those who refuse to do so literally separate themselves from the norms of humanity and in the process, bring more suffering upon themselves and others.

That man dying from Covid who wrote loving last words to his wife knew better than everyone the value of life, and love. That is the message more people need to hear; that life is precious, and the right kind of pride is having the humility and respect to care about others.